Six Reasons the Four-Step Contact Process Works

Recently we shared our “secret sauce” for getting in front of prospects, known as the Four-Step Contact Process. But what makes this process so successful? It boils down to six simple reasons. As indicated in the name, the Four-Step Contact Process is a process that...

Make Your Database Sales Ready

“You are only as good as your data.”  Nowhere is this phrase truer than in sales. Should you take the time to organize your database? Will the effort be worth it? In short: you can’t afford not to! Whether you are trying to leverage the efforts of an experienced...

Improve Your Outreach Response Rates

Low Response Rates in Sales Outreach: A Prospect Problem? It’s every salesperson’s fantasy: The CEO of Company X – with whom you have never had contact – calls to say she has heard about your product and wants to place an order immediately. It’s a nice dream, and for...

Putting the Right Team in Place to Close

Having the right team in place for your sales process can formulate your next win, or loss. Which will it be for you? Do you have the right people in the right roles to secure your next win? Is this scenario familiar?  You’ve finally landed a follow-up meeting...