Marketing Strategy

Effective marketing strategies help achieve your business goals. Executing a marketing plan with the right deliverables that support business development activities will drive your growth.

Negotiations

With the insight, you can master the critical skill of negotiating transactions. Successful negotiations involve incorporating value ads that benefit your client without compromising your bottom line.

Lead Generation

Generating interest to qualified prospects leads to opportunities for growth. Determining new lead sources and the channels for contact is paramount.

Higher Profit Transactions

Adopt a no-stone-unturned approach. Having a clear understanding and agreement on a transaction’s scope of work paves the way for business relationships that benefit both parties.

Closing Strategies

Lucrative closing strategies involve win-win scenarios. Defining deal-making options will equip you in closing the deal.

What We Do

We offer a fractional (part-time) sales solution with a proven process that provides results and fills your sales pipeline. Our services and sophisticated processes also provide market insight that cannot be captured through any other means.

OUR SERVICES

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Customized sales scripting and reporting
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Database development and maintenance
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Market Development (geography, demography, and/or industry segments)
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Lead Generation & Qualification
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Appointment Setting and Confirmation
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Expert Consulting for all phases of the sales cycle

RECENT POSTS

Trade Shows: More than just a fancy booth

You have a pull-up banner, logoed apparel, and snazzy promotional products. Business cards and brochures are printed, and your booth backdrop is packed and ready to be shipped to the convention center. You’re all set for the trade show, right? Not quite yet! None of...

Silence is a Sales Strength

In comedy, well-placed silence is crucial to evoking an audience reaction. These breaks – referred to as “pregnant pauses” — give the crowd time to absorb the joke and react with laughter. But comedians aren’t the only group that benefit from exaggerated gaps in...

Chemistry is great (but it’s not a sales strategy!)

We’ve all heard stories — and experienced it ourselves — of two people immediately hitting it off, perhaps even falling in love at first sight.  This instant attraction, often referred to as “chemistry”, is a mutual feeling of connection that transcends the spoken...

Breaking Up with a Client

Happy 2018! January offers a fresh start, a time when we make resolutions to do better, to be better. It’s also an opportunity to take stock of your business by asking three “W” questions: WHAT: Are we doing the work we want to/should be doing? WHO: Are we working for...

How to Derail "Send me the presentation."

“Send me the presentation.” As a salesperson, these four words are equivalent to the kiss of death for a burgeoning business relationship. In my experience, this request is (polite) code for, “I am remotely interested, but not wowed enough to take this relationship...

Measuring the Hunch

Intuition is a powerful tool in a business setting. Sometimes, a situation just “feels” right (or wrong) and it makes sense to trust our instincts. However, relying on hunches shouldn’t be the basis for your sales strategy. But what if you could measure those hunches?...