Marketing Strategy

Effective marketing strategies help achieve your business goals. Executing a marketing plan with the right deliverables that support business development activities will drive your growth.

Negotiations

With the insight, you can master the critical skill of negotiating transactions. Successful negotiations involve incorporating value ads that benefit your client without compromising your bottom line.

Lead Generation

Generating interest to qualified prospects leads to opportunities for growth. Determining new lead sources and the channels for contact is paramount.

Higher Profit Transactions

Adopt a no-stone-unturned approach. Having a clear understanding and agreement on a transaction’s scope of work paves the way for business relationships that benefit both parties.

Closing Strategies

Lucrative closing strategies involve win-win scenarios. Defining deal-making options will equip you in closing the deal.

What We Do

We offer a fractional (part-time) sales solution with a proven process that provides results and fills your sales pipeline. Our services and sophisticated processes also provide market insight that cannot be captured through any other means.

OUR SERVICES

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Customized sales scripting and reporting
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Database development and maintenance
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Market Development (geography, demography, and/or industry segments)
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Lead Generation & Qualification
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Appointment Setting and Confirmation
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Expert Consulting for all phases of the sales cycle

RECENT POSTS

How to Set That Meeting Sooner

Selling - it’s about the speed. Many aspects you can’t control, but the parts you can, take charge, lead the process, wait for nothing you don’t have to. I’ve witnessed many sales professionals, be it the employee or the CEO (if they are the salesforce), be passive in...

How Much Money Is In Your Pipeline?

Do you know? Can you quantify what’s in there? Can you reasonably estimate the likelihood of close and the time it will take to get there? A client had with a tall order to nearly double revenue during a specified period of time. My question: “What’s in the pipeline?”...

Can a Communal Mindset Help You Close a Sale?

I had an insightful conversation with a missionary to Haiti, where two of my children are from. She spoke of a communal mindset where people are not inclined to “get ahead” of the pack. For those that do advance, what is gained belongs to the community. This...

How Yoga Improved the Sales Process

An a-ha moment from an interesting place. In yoga class the other morning, the teacher said, “Rather than criticize your body for what you can’t do, just make an observation.” That comment redirected my thinking through a frustrating work situation. Our principles and...

Getting A Response To Your Email

Scenario: Someone gave you a good lead or you’ve developed a lead yourself over time. These leads warrant pursuit. In either case, they’re at the top of your list to contact - whether they’re a new prospect or someone in your pipeline. The secret to getting a response...

Where Work Ends and Life Begins

On a note that has nothing to do with business and everything to do with living, I'm compelled to get personal sometimes. I'm an adoptive mother of two Haitian-American beauties - a role more complicated and unpredictable than selling, lead generating, or closing...