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Improve Your Outreach Response Rates
Low Response Rates in Sales Outreach: A Prospect Problem? It’s every salesperson’s fantasy: The CEO of Company X – with whom you have never had contact – calls to say she has heard about your product and wants to place an order immediately. It’s a nice dream, and for...
Putting the Right Team in Place to Close
Having the right team in place for your sales process can formulate your next win, or loss. Which will it be for you? Do you have the right people in the right roles to secure your next win? Is this scenario familiar? You’ve finally landed a follow-up meeting...
Sit and Wait is not a Sales Strategy. It's an excuse.
Patience may be a virtue but adopting a wait-and-see attitude in the sales process can cost you the deal. Allowing the prospect to control your sales cadence — the series of activities and contacts that take a lead to a customer — is a surefire way to delay, or even...
Changing the Money Mindset
Does talking about money make you anxious or uncomfortable? If so, you are in good company. Whether in personal or professional settings, discussing money can make even the most confident of us distressed. What is it about money that causes such discomfort? Many...
Email is (almost) Everything
In the world of sales, a face-to-face meeting reigns supreme as the preferred method of interaction. However, getting in front of a potential customer can be a challenge if not approached properly. While phone calls are effective, more and more people in business are...
Humanizing the Sales Process
Often, the process of selling is reduced to words like target, lead, prospect, and buyer. Potential customers are mapped to a pipeline; reports reflect numbers. Entry level salespeople are hyper-focused on meeting quotas and CEOs who haven’t been trained in sales...