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Get Paid for Persistence

Is this scenario familiar? You’ve done your research, identified a strong prospect, and initiated contact. You’ve had a pleasant and promising conversation. Yet, though your initial interaction was positive, your follow-up email or call remains unanswered. Why has your momentum with this highly-qualified, “you-need-what-I’m-selling” prospect stalled? What does it REALLY take to get through to…

Trade Shows: More than just a fancy booth

You have a pull-up banner, logoed apparel, and snazzy promotional products. Business cards and brochures are printed, and your booth backdrop is packed and ready to be shipped to the convention center. You’re all set for the trade show, right? Not quite yet! None of these items will guarantee a successful outcome — customers! —…

Where Work Ends and Life Begins

On a note that has nothing to do with business and everything to do with living, I’m compelled to get personal sometimes. I’m an adoptive mother of two Haitian-American beauties – a role more complicated and unpredictable than selling, lead generating, or closing business. In 2009, my husband and I brought home two sisters, ages…