Selling – it’s about the speed. Many aspects you can’t control, but the parts you can, take charge, lead the process, wait for nothing you don’t have to.
I’ve witnessed many sales professionals, be it the employee or the CEO (if they are the salesforce), be passive in getting that call or meeting with the prospect. That email looks like this:
Hi Mrs/Mr. CEO,
Last we spoke, you indicated you’d be interested in talking further with us about how we may be able to help you solve problem X.
When is a good time to connect?
We look forward to hearing from you.
Passive Peter
It should look like this. :
Hi Mrs/Mr. CEO,
Last we spoke, you indicated you’d be interested in talking further with us about how we may be able to help you solve problem X.
We have availability next Tuesday between 2-6ET, or Friday AM before noon.
Will any of these time slots work for you?
If not, please suggest a few and we can make something work on our end.
We look forward to talking next week.
Assertive Anne
You drive, not the prospect. If you sell to executives, they are accustomed to driving. If you want opportunities to get to the next stage faster, this is what that email should look like. (And mind you, that email should follow that phone call in which a voice mail probably picked up.)
About Lilly Ferrick
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