After having been a sales professional for a good part of (this) professional life, I’ve learned what to bring to the boss and what not to bring to the boss, or those to whom you report your sales outcomes and activities.
One way to find that out is to ask what is important to them. Don’t bog executives down with problems, let them know you’ve created solutions. Inform them that you have problem solving process in place and if you need them for any thing, you will come to them.
If they ask you for detail or examples, give it to them. CEOs don’t live in the weeds. They live in the watch tower so what they need to know about are recurring issues that could, over time, cause their ship to sink.
